Azam, the flagship brand of the Bakhresa Group, proudly celebrates its Golden Jubilee, marking 50 years of delivering quality, affordability, and innovation to millions across Eastern and Southern Africa. Founded in 1975 by visionary entrepreneur Said Salim Awadh Bakhresa, Azam has grown into a symbol of trust and everyday value for communities across the continent.
From its humble beginnings in 1975 from a small restaurant, Azam has become one of Africa’s most recognized and diversified brands—committed to meeting the essential needs of ordinary people with excellence and integrity.
To commemorate 50 years of excellence, Said Salim Bakhresa & Co. Ltd. is proud to introduce the Special Golden Jubilee pack of Azam Ngano Bora Wheat Flour, a tribute to the product that has nourished generations and become a trusted staple in Tanzanian homes. This refreshed packaging reflects our legacy and the enduring bond with our consumers, celebrating the flour that continues to bring the golden touch in every meal, while upholding our promise of quality, trust, and everyday affordability.
“This Golden Jubilee is not just a celebration of our history, but a reaffirmation of the values that define who we are,” says Mr. Ali Asgar Mukadam, CEO of Said Salim Bakhresa & Co. Ltd. “Rooted in our founder’s vision and the Bakhresa family’s continued stewardship, we remain committed to delivering uncompromising quality, ensuring affordability for every household, and uplifting the communities we serve.
As we unveil the Golden Jubilee pack of Azam Ngano Bora Wheat Flour, we honour a product that has nourished generations—with a promise to continue advancing food security, trust, and regional self-reliance through innovation and care.”
As Azam looks ahead to the future, its focus remains on innovation, sustainability, and accessibility—serving the evolving needs of African households while supporting local communities and economies.
A Regional Powerhouse with Continental Vision
With operations spanning Tanzania, Uganda, Rwanda, Burundi, Malawi, Mozambique, South Africa, Zimbabwe, and Zanzibar, the Bakhresa Group continues to drive inclusive industrial growth and job creation. Azam’s presence across Eastern and Southern Africa reflects its deep-rooted commitment to regional development and economic empowerment.
A Diverse and Expanding Portfolio
Today, Azam’s offerings span a wide range of industries and services, including:
- Wheat Flour, Biscuits, Ice Creams, Fruit Juices, and Carbonated Soft Drinks
- Azam Marine, offering reliable coastal ferry services
- Azam Transport, facilitating regional logistics and passenger mobility
- Azam TV, a leader in digital broadcasting and entertainment
- Azam Bagamoyo Sugar, helping meet national sugar demands
- United Petroleum, providing energy solutions across the region
- Hotel Verde Zanzibar, a pioneering sustainable hospitality venture
- Azam Soap and Detergent, now available in Malawi and Mozambique
- Azam Edible Oil, produced and distributed in Malawi
- Azam Poly Sacs, manufacturing packaging products in Mozambique
In addition, the group is expanding its Carbonated Soft Drinks division into Uganda, reinforcing Azam’s ambition to serve new markets while maintaining affordability and quality
Here’s to 50 years of building Africa—one product, one service, one family at a time.
