Mission

To increase and sustain the living standards of people by providing them with essential products and services of global quality at affordable prices. To exceed customers’ expectations through innovation and harnessing technology.

Vision

To be one of the internationally respected and professionally managed companies in the African Continent. To spread our wings to the other parts of the globe.

Values

Passion for success We are determined to be the best at what we do. We are not content with the status quo. We have a compelling desire to innovate.

– Employees

We treat our employees as our assets, not an expense item in Profit & Loss account. We recognize that keeping the employee morale high is the key for achieving our success. Team spirit and synergy are the hallmarks of our work culture. Our employees have a sense of ownership in what they do.

– Social Responsibility

We recognize that corporate responsibility towards society is an integral part of doing business. Thus we actively participate in community development programs.

– Commitment

We are conscious of our responsibilities towards all our stakeholders and discharge them in letter and spirit.

– Mutual Trust

We have respect for and confidence in each of our stake-holders, namely, shareholders, employees, customers, suppliers, bankers, financiers and others. We believe that mutual trust is the foundation upon which everything else rests on.